Our society is one which is somewhat obsessed with appearances. Magazines, movies and television feature those with beautiful faces and bodies almost exclusively. Characters in a television shows or movies are often stereotypes rather than independent characters lending credence to the theory that beauty is more important than other aspects such as intelligence, personality and creativity. While this may not be true it is certainly the image which is promoted in the media. This focus on the beautiful people of the world has ignited a thriving beauty industry.
Nail salons are opening in large quantities all around the world. Although women make up the majority of the clientele in these establishments, men are also flocking to salons and spas for manicures and pedicures. Manicures and pedicures used to be considered luxury treatments reserved for special occasions such as weddings and other formal events but today many women visit salons weekly for nail care treatments.
Nails aren’t the only part of the body get a great deal of attention lately. Gleaming white teeth have become an asset desired, and achieved through treatments, by many. Both over the counter whitening products and dentist performed procedures are becoming increasingly popular. These products and procedures help people to obtain a coveted bright smile.
Salons and spas are also offering services and treatments to help individuals gain desired hairstyles. These treatments and services can help a person to achieve a completely different look. Those with short hair can have hair extensions, made with real hair, attached to create the illusion of longer hair. This can have the result of creating a dramatic effect. The extensions can be either very natural looking or completely outrageous. Hair straighteners are also popular options for those who want straight locks. Those with curly or wavy hair can have chemicals applied to remove the curl from their hair or may employ the use of products such as flat irons to achieve the desired effect.
Laser hair removal is another service offered by spas for the purpose of beautification. Laser hair removal can be somewhat painful as well as expensive and time consuming but many women still invest in these services. Laser hair removal is used to permanently remove hair through the use of lasers applied to the hair follicles.
These treatments are most effective in areas involving a small surface area such as the face, the underarms or the bikini line.
Some who are seeking physical perfection are taking even more drastic steps than those mentioned above in their pursuit of beauty. Laser vision correction is one such extreme measure those looking to improve their appearance are undergoing. Surgery to correct vision is often utilized by individuals who do not wish to wear glasses anymore. Although contact lenses are a viable
solution for correcting vision without surgery, many individuals are not satisfied with the use of contacts because there are still times when they are required to wear eye glasses. For these individuals corrective eye surgery is worth the risk in return for not having to wear eye glasses anymore.